Which strategy can help a company's web page appear on the first page of search results in a browser?

Prepare for WGU's BUS2060 D078 exam. Enhance your knowledge of business structures and legal environment with multiple choice questions and in-depth reviews. Boost your confidence and get ready for success!

The strategy that is most effective in helping a company's web page appear on the first page of search results in a browser is search engine optimization (SEO). SEO involves optimizing various elements of a website so that it ranks higher in search engine result pages (SERPs). This can include enhancing the site's content, improving load speeds, ensuring mobile-friendliness, and acquiring backlinks from reputable sites, among other techniques.

By leveraging keywords effectively and structuring content in a way that aligns with what users are querying, SEO helps to increase a website's visibility. Consequently, when potential customers search for products or services related to the business, a well-optimized website is more likely to be one of the first results they encounter, driving increased traffic and potential sales.

While social media marketing, email marketing, and content curation are valuable strategies in their own right, they do not directly influence search engine rankings in the same way that SEO does. Social media marketing can drive traffic, but it doesn't optimize the website itself for search engines. Email marketing targets existing customers or leads and not the broader audience searching through search engines. Content curation can enhance content marketing efforts but does not directly contribute to search engine ranking improvements.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy